David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

When going green, go all the way!

Unique-Selling Proposition...

You claim to be green? Show it all the way down to your communication!

Good example with Car Maker SMART who sends a direct mailing that transforms into a living plant:

After reading the ad, put the paper into rich soil, water it, and there grows a plant!

Results: what better way to pass the message along? Potential customers will recall your ad whenever looking at their plant, and your USP will stick into their mind

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