David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, February 13, 2013

Yet another innovative communication touch point

Where to place your brand once every spot is taken?

Well, what about using your own t-shirt? Or your consumers' ...

Results: not so sure about impact on brand awareness (would need to define subtle advertising), but definitely some coolness factor

No comments:

Post a Comment