The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, February 13, 2013
Yet another innovative communication touch point
Where to place your brand once every spot is taken?
Well, what about using your own t-shirt? Or your consumers' ...
Results: not so sure about impact on brand awareness (would need to define subtle advertising), but definitely some coolness factor
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