David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, February 19, 2013

When Rugby fans meet Creative Directors

Here's an efficient campaign based on customer engagement.

Local Beer brand in Argentina engaged with targeted audience (Rugby fans who drink beer - yes, that's a pleonasm) by placing vending machines in specific bars.

Customers then had to tackle the machine in order to get their beer:

Results: sales increase of 25%, along with great word of mouth around community

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