David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, February 13, 2013

Cost-effective targeted advertising

Who would have thought British Airways to be creative and innovative?

BA shows us a good example of cheap and greatly targeted advertising to increase awareness on their destinations and pricing, right among their potential customers.

Simple idea: go find your audience:

Results: free buzz and direct link with targeted audience

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