David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, September 2, 2010

Amazing Roger Federer trickshot on Gillette ad shoot

More than Gillette branding, such viral video reinforces Roger Federer's own branding

(although certainly a fake... Roger would never agree to potentially hurt someone...)

Results: 6 million views on YouTube, and counting (#1 Roger's video on YouTube after 1 week only)

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