The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Wednesday, September 15, 2010
Wonderbra goes 3D
Another example of 3D ATL, in London.
More visual than traditional ATL, more impactful (might even create traffic jams)...
Results: well, you can see the results, right? More to come from Wonderbra in the coming weeks.