David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, September 7, 2010

Augmented Reality - this is not a cereal box

Another good example of how Augmented Reality can create emotional bond between the brand and the (young) consumer:

Tried it at work a few weeks ago (yes, I'm a Chocapic addict). Amazing example of interactive packaging!
Results: steep increase in website visits, great consumer engagement and interaction with the brand

If interested in such concepts, you might want to see this:
Molson Dry AR: http://www.youtube.com/watch?v=L4n2lNVwqSM
Lego AR: http://www.youtube.com/watch?v=8UxWkZtUKaI

Latest news: I attended a conference on "Interactive Packaging" at Nestlé Research Center yesterday; their Packaging Innovation Group Manager announced a new, updated version of the game coming this October in France... Will keep an eye on that one.

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