David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, September 3, 2010

Product Placement (sort of...)

Creative thinking for this Xbox latest game: Need for Speed.

In South Africa, banners were placed in strategic locations (speeding zones) where traffic radars could take pictures. Speeding tickets were sent with the following picture:

Results: optimized targeting at minimal cost

More info on http://www.youtube.com/watch?v=Y6jKAhgkLdQ&feature=player_embedded

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