David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, September 2, 2010


Welcome to my Marketing Innovation blog!

The objective of this blog is to offer a snapshot of the most creative and innovative marketing concepts and activities worldwide.

Whenever possible, we'll assess potential impact of activities / concepts on Brand Awareness, Image Building, Trial generation, Sales increase, Loyalty...

Hope this blog will become your source of inspiration!