David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, September 3, 2010

Teaming up to push both brands... Mercedes and Apple

Successful campaign from Mercedes, using latest technology (Apple's iPad) to promote their latest exclusive model: the SLS AMG

Target group: wealthiest 220 football players in the French Championship
Concept: each of the best-paid 220 players receives a free iPad in a luxury box (3-month before iPad's official launch in France). A Mercedes film is played on the iPad, with an invitation for an exclusive test-drive for the newly-released supercar Mercedes SLS AMG.

Results: 100% reservations for test drive

More info on http://vimeo.com/11874794

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