David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, September 3, 2010

Buzz Marketing - What if money grew on trees?

Creative word-of-mouth campaign from Rabobank in Sydney, Australia: what if money grew on trees?

Results: Thousands of potential customers impacted by the promotion (lots of people seen taking photos of the tree), for a minimal budget

More info on: http://www.rabodirect.com.au/landing/money-tree/default.html

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