David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Wednesday, September 8, 2010

Palmolive goes Street Marketing

Interesting concept from Palmolive in Moscow...

In between street marketing and "living ATL"... Reminds me of live models in shop windows...

Results: High product recall, large attention span, instant buzz and spread via mobile phones, social media

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