The objective of this blog is to offer a snapshot of the most creative, disruptive and innovative marketing concepts and activities worldwide.
We'll focus on ATL, BTL, Digital Marketing, CRM, Viral Marketing, Social Media, Guerilla Marketing, Mobile Marketing, new technologies...
David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.
Friday, September 3, 2010
Street Marketing - McDonald's in Switzerland
Street marketing in Zurich: Mc Donald's pimped pedestrian crossing (yep, the one that leads to the restaurant)