David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, September 9, 2010

Nestlé launches Special-T to build up on the Nespresso model

Nestlé launches a Tea machine in France and Switzerland, on the Nespresso model.

Consumers buy capsules (0.35 €) and the machine adapts the temperature and infusion time.

Nestlé's first attempt to go after Unilever, world leader in the tea market with 10% market share.

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