David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Monday, September 6, 2010

Heineken - The Tube

Another great Heineken commercial... Watch out, we're getting used to it!

Still, humor remains a powerful tool to convey emotion to a brand...

Results: although this one is still new, over 10 million views for the previous one (Heineken Walk-In Fridge)

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