David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Friday, September 3, 2010

ATL with real 3D: IKEA France

Creative ATL campaign for a new IKEA opening in France
Teaser - revealer mechanism to give sense of urgency... Smart and fun!

After a few days quite a few billboards appeared vandalized (on purpose?), with items missing.
Stickers were immediately placed, such as "too impatient?" or "Finally, IKEA is coming":

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