David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Tuesday, September 7, 2010

Coca-Cola goes green

Coca-cola teamed up with chair manufacturer Emeco to retail chairs made of recycled plastic bottles.
111 coke bottles are necessary to create a chair. Official launch was at Milan Furniture Fair in April 2010.

Results: nice PR campaign for Coca-Cola, inspiring concept to tend towards a greener production
More info on http://emecowithcoke.com/information

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