David Medvedowsky is an MBA graduate with over 10 years of experience in FMCG and Consulting, in constant search of innovative and disruptive touch points to engage with consumers.

Thursday, September 9, 2010

Clothing Brand Desigual gets creative

Desigual, a famous Spanish clothing brand, launched a "semi naked" event for their Barcelona store.

Customers were invited to visit the store in "light" clothing (meaning: underwear) and go home with two free garments.

Results: free air-time, great buzz around the city, reinforces the "coolness factor" of the brand

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